Client: I’m interested in your digital marketing services, what do you recommend?
Area2: We offer a range of services including content marketing, social media marketing, and digital PR. However, based on your situation, we believe SEO presents the most immediate opportunity with the best return on investment.
Client: We’ve tried SEO in the past, but it didn’t work out.
Area2: Could you share more about your experience?
Client: Sure, we hired a firm for SEO at $500 per month. After two months, we weren’t ranking #1 for any keyword, so we decided to end the partnership.
Area2: I understand…
This scenario resembles the “SEO pizza” story we often encounter at Area2. Clients come to us dissatisfied with previous SEO efforts, hoping we can turn things around. The fact they’ve worked with another SEO firm previously and weren’t satisfied raises concerns. Often, clients define “trying SEO” differently.
What Does it Mean to “Try” SEO?
To truly “try” SEO means allowing it a fair chance to succeed on its terms, not imposing unrealistic expectations. Similar to baking a pizza, SEO requires following a recipe for success. If you skip essential ingredients or misuse them, the outcome may not meet expectations. Did you apply all necessary SEO strategies, or did you focus on only a few aspects expecting optimal results? Timing is crucial too—SEO needs sufficient time to yield results. Months, not weeks, are often required to see meaningful outcomes. Moreover, measuring success in SEO should focus on metrics that truly impact your business, such as sales and conversions.
It’s been said that bananas are nature’s perfect food, but I believe it’s pizza. Imagine if the first pizza you tried was undercooked or had the wrong toppings—you’d miss out on the true potential of pizza. When approaching SEO again, think about the SEO pizza analogy and commit to a thorough effort.
Give SEO a Real Chance
